Well it looks like Pinterest got their first, but it hasn’t stopped a slew of social media giants like Instagram following suit. Instagram have rolled out a in-purchase shopping options for their app. It will allow you to scroll, pick and click on what items you desire directly from the image.
The mainly mobile photo sharing network which has reached 500 million monthly active users, up from 400 million in September 2015 has allowed almost twenty retail brands to trial this in the US from Kate Spade and Warby Parker.
This new feature means that people will be able to transition between their online experience much easier, eliminating time moving between windows and browsers.
Check it out below in action, unfortunately the trial is aimed at US users only right now.