The 90s have returned in a big way, with American powerhouse label GAP enlisting the sons and daughters of 90s superstars to recreate an era that brought us Nirvana and ‘the supermodel’. Sonic Youth frontwoman Kim Gordon’s daughter Coco Moore, Lizzy Jagger, Rumer Willis (daughter of Bruce Willis and Demi Moore), TJ Mizell (Jam Master Jay of Run DMC’s son), Evan Ross (son of Diana Ross), and Chelsea Tyler (Daughter of Aerosmith frontman Steven Tyler) all appear alongside the original 90s supermodel herself, Naomi Campbell.
Campbell said of the ad, “I think it’s incredible to be able, 25 years later, to be appearing in an ad wearing the same T-shirt in the same size.”
25 years ago Campbell shot a GAP campaign with legendary photographer Steve Meisel, so now the brand have done a generational 360, bringing in some of the freshest names to accompany Campbell. “It was nice to be on set with all the children of people I knew. It was much more of a production than the original ad because it was moving film, whereas the ad in 1992 with Steven Meisel was much quieter. I was so excited to be in that ad when I got the call – and, of course, I loved working with Steven.”
The capsule collection will be available online and in select stores globally starting tomorrow, February 7.