Spotify has now made it possible for music lovers across the world to organise their music around their own DNA. The Swedish streaming giant has teamed up with the world’s largest for-profit genealogy company Ancestry to curate playlists based on users’ genetic heritage.
How does it work? By manually inputting your AncestryDNA test results into Spotify’s playlist generator which then offers you tracks from the cultures of your ancestors.
So if you have four different cultures in your ancestry for example, then you’d end up with a diverse playlist that explores the music of each of those cultures. So far 10 million people have taken the Ancestry test and 10,000 people have signed up for the Spotify DNA trial.
The service which was dreamed up by Spotify is part of a host of new services they are rolling out to break up the monotony of daily listening. Vineet Mehra, Executive Vice President and Chief Marketing Officer at Ancestry said of the innovative service on Quartz “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”
But be warned before you rush to upload your very personal data to Spotify, Spin magazine recently conducted an investigation into some pretty murky T&Cs over at Ancestry.com. These include you and any genetic relatives appearing in the data surrendering partial legal rights to the DNA.
If you want to try the service out then head here.